Who We Are
At Willing, we are dedicated to providing our customers with innovative workspace products and solutions, enabling people to work with greater security, convenience and productivity.
As a professional manufacturer and marketer of pouch laminators, paper shredders and binding machines, Willing builds up two business models with the worldwide customers and consumers.

What We Do
OEM/ODM
With the manufacturing advantages of in-house designing, engineering, tooling, injection and painting process as well as the vertical production of all the critical components designed and made in house, a firm commitment can be made for Lower prices, quality products and on time deliveries to our customers. We take pride in a strong, long-tenured OEM/ODM partnership with the retailers, brands and distributors worldwide.

Willing brand
With the innovative product designs driven by a considerate care of the consumer needs and an aggressive will to breakthrough the technologies in workspace, we are gradually establishing an unique brand in the China domestic market.

What We Did
With the heritage, property and engineering force from Kesun, a reliable supplier to Lidl and Aldi established in 2002, we founded William in 2006 and continued the sound business relationship with Lidl and Aldi. With a sincere wish to improve our reputation and brand worldwide, we start to market with the new registered brand as Willing in 2009.

What We Will Do
With the collective talents of our people, Willing is poised for a new era of quality, innovation and growth. Our goal is to serve our consumers in the China domestic market with innovations in technologies and service and to help our customers worldwide to improve their competency with lower prices, more reliable quality and innovative designs.
The future of Willing, we will be one of the leading brands for office electronics products in China market and one of the leading manufacturers for the top brands and retailers worldwide. We are not intending to be the biggest one in respect of production scale but the most innovative one for new technologies and product designs, patents.

What Benefits We Bring
Vertical manufacturing brings better quality and lower prices, we do the critical manufacturing process in house with designing, tooling, injection, painting, silk printing and assembling.
Well organized management brings stable quality and on time deliveries.
Talented engineering and marketing team brings innovative and individuated products solutions.